Earlier this week, 2K was in the spotlight again when NBA 2K21 players noticed non-skippable ads preventing them from making any changes in the lobby. Now the publisher is responding to negative comments saying the location was unintentional and will be “fixed” soon.
2K took to the game’s official Twitter account to thank players for their feedback with the following statement attached: “As many know, in recent years, ads have been integrated into 2KTV segments. Yesterday’s 2KTV announcements impacted the experience of our players. did not intend, as these commercials are not intended to be shown as part of the pre-game intro. This issue will be corrected in the next episodes, thanks for your continued comments.
This is not the first time that non-skippable ads have been a problem in the NBA 2K series and the fact that it is happening again is what has upset many gamers. Interference with in-game selection also caused frustration, in addition to the notion of advertising a game that retail for $ 60; $ 70 if you buy for the next generation.
It looks like 2K doesn’t plan to remove ads entirely, just move them around. It will be interesting to see what fans’ response will be to the statement and how much of an impact these monetary decisions will have on the number of sales seen within this franchise.
What do you think of the non-skippable NBA 2K21 ads and negative reactions? Do you think 2K’s response is appropriate or insufficient given past history? Write a review in the comments section below and let us know what you think.