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Facebook to start testing ads in Oculus VR headsets

Mark Zuckerberg speaks at the Oculus Connect 5 Facebook event in San Jose, Calif., September 26, 2018.


Facebook announced Wednesday that it will begin testing the ads that will appear in the company’s Oculus virtual reality headsets.

In May, the company mentionned that it would start serving ads in the Oculus mobile app, but Wednesday’s announcement marks the first time the social media company has said it will serve ads in its VR headsets.

Ads for the Oculus headset will first appear in Resolution Games’ Blaston shooter. Ads will also begin to appear in two other Oculus apps in the coming weeks, Facebook said.

Ads on Oculus headsets could be a big milestone for Facebook, which derives more than 97% of its overall revenue from ads. Currently, these ads are primarily shown to users of the company’s Facebook and Instagram social networks.

Facebook also said the ads could provide software developers with new ways to generate income.

Announcements will follow Facebook advertising principles and give users the same controls they have on Facebook. This includes the ability to hide specific advertisements or hide those from specific advertisers. Users can also select “Why am I seeing this ad?” To access more information about the announcements that are shown to them.

Facebook added that the ads will not be based on any data stored locally on users ‘headsets, such as images from their devices’ sensors or images of their hands from the hand tracking feature.

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